Services · PPC advertising
Paid ads that bring in work, on every platform.
Google, Microsoft, Facebook, Instagram, TikTok, LinkedIn and more. We plan, build and manage your campaigns, track every call and enquiry, and report in plain English. One simple fee: 20% of what you spend on ads.
- Your accounts, your data
- No markup on ad spend
- Add to any Savvy plan
Platforms we manage
Every major ad platform, one team.
You don't need to be everywhere. We'll recommend where your budget works hardest for your trade and area, usually starting with one or two platforms and adding more once they're paying their way.
Google Search
Show up at the top of Google the moment someone searches for what you do, in the areas you cover.
Google Local Services Ads
Pay per lead rather than per click, with the Google Verified badge, for eligible trades and services.
YouTube and Performance Max
Video, Display, Gmail and Maps ads across Google, with Google's automation working to your goals.
Microsoft Advertising
Ads on Bing, Yahoo, MSN and partner sites. Often a lower cost per click, and an older audience.
Facebook and Instagram
Reach local people by area, age and interests, with instant lead forms and remarketing to past visitors.
TikTok
Short, full-screen video ads that reach younger customers fast and get your name known locally.
Target by job title, industry and company size. Ideal if you sell to other businesses.
For businesses people plan around, like home improvement, weddings, food and style.
Nextdoor
Hyperlocal ads shown to neighbours in the postcodes and neighbourhoods you serve.
Snapchat
Vertical video and story ads for reaching teens and young adults on their phones.
Promoted posts in the communities where people ask for recommendations in your niche.
Amazon Ads
Sponsored product ads to win more sales if you sell on Amazon.
Also available on request: X (formerly Twitter), Apple Ads for App Store apps, Quora and Spotify audio ads.
How it works
From first ad to steady enquiries.
Every campaign starts with a target cost per lead, so we're all judging success by the same number.
- 01
Plan
We look at your trade, area, margins and budget, then recommend the platforms and a target cost per lead.
- 02
Track
Calls, forms, bookings and quote requests on your Savvy website are tracked, so every lead is counted.
- 03
Launch
We write the ads, build the campaigns and point them at pages built to turn clicks into enquiries.
- 04
Improve
We adjust bids, keywords, audiences and ads every week, and send a plain-English report every month.
What the fee covers
- Strategy and platform advice
- Account and campaign setup
- Ad copy and graphics
- Conversion and call tracking
- Weekly management
- Monthly report and review
What you'll see each month
- Spend by platform
- Calls, forms and bookings
- Cost per lead against target
- What worked and what didn't
- What we're changing next
Better together: leads from your ads are answered instantly by your lead follow-up and AI call answering, so the clicks you pay for aren't wasted. See lead follow-up
An add-on for any Savvy plan.
Our fee is 20% of your monthly ad spend. Tell us your rough budget and which platforms you're curious about, and we'll come back with a recommended starting plan.
Pricing
20% of ad spend. Nothing hidden.
Each month we take what the ad platforms actually charged you and invoice 20% of it. Your ad spend is paid straight to Google, Meta and the rest from your own card, so you can see every penny.
- Your accounts, your data. Every ad account is set up in your business's name. If you ever leave, the accounts and their history stay with you.
- No markup on spend. You pay the platforms directly, at exactly what they charge.
- Targets agreed up front. We agree a target cost per lead before launch and report against it every month.
- We'll tell you when to spend less. If extra budget isn't bringing leads at your target cost, we'll say so, even though our fee would go down.
Example monthly costs
| Ad spend | Our fee (20%) | Total |
|---|---|---|
| £500 | £100 | £600 |
| £1,000 | £200 | £1,200 |
| £2,500 | £500 | £3,000 |
| £5,000 | £1,000 | £6,000 |
Ad spend is set by you and can go up, down or pause as your diary fills. The fee simply follows what you spend.
Questions
PPC advertising questions.
Related services
How does the 20% fee work?
Each month we take the total the ad platforms charged you and invoice 20% of it. Spend £1,000 on ads and our fee is £200. Spend nothing in a month and there's no management fee for that month.
Do I pay for the ads through you?
No. Ads are paid directly to each platform from your own card, so there's no markup and you can check the spend in each platform any time.
Who owns the ad accounts?
You do. We set them up in your business's name and manage them with access you give us. If you ever leave, everything stays with you.
Which platform should I start with?
For most local businesses it's Google Search, because people there are already looking for what you do. Facebook and Instagram, or Google Local Services Ads where your trade is eligible, often come next. We'll recommend based on your trade, area and budget.
How much should I spend?
It depends on your trade, how competitive your area is and what a customer is worth to you. We'll suggest a sensible starting budget in your plan, and you can change it at any time.
How quickly will I see results?
Search ads can bring enquiries within days of going live. Social ads usually need a few weeks of testing to find what works. We won't promise a number of leads, but we will agree a target cost per lead and report honestly against it.